Telstra TV+

Client: Telstra Australia
Services: IA, User Flows, Wireframes, Prototyping, Final Visual Design

What is it?

Telstra TV+ allows customers to search over 25,000 movies and TV shows through Stan, Presto and BigPond Movies, redeem offers and acts as a remote control for Telstra’s Roku powered streaming device, Telstra TV.

Challenges

Telstra is an Australian company based in Sydney and the apps were developed in Hong Kong, India and England.  Constant communication was key in making sure everyone was on the same page.

Telstra TV+ was and still is an ongoing project with a lot of people involved. The challenge while working on the design phase was prioritising change requests from the client while also managing their expectations on delivery time. Most of the time the project was being developed and designed in tangent.

Companion App

Telstra TV+ has evolved in stages. Starting from the companion app which was purely a remote control for your Roku Telstra TV. This app was built with the development team in Hong Kong.

play-anim_companion_app
companion-app-IA
companion-app-userflow

Adding VOD Browsing

Next stage was aggregating the Video Ondemand content from all apps on Telstra TV into a cohesive browsing experience.We started with a proof of concept for both mobile apps and Roku.

We kicked off the next stage with a workshop with the client in Sydney and started with a proof of concept for both mobile apps and Roku.

Initial User Testing

Internal user testing was undertaken throughout the discovery stage. There was a focus on the Telstra offers and what was the best way to integrate into the user flow.

Updates & Improvements

Since successfully launching the MVP app, I have worked on on-going improvements to Telstra TV+. The latest release out now has been optimised for tablets allowing both portrait and landscape mode.

Make search prominent

Being able to search for content across all partner apps was a lead feature for the Telstra TV+ app. In the first release, the home screen had the search icon in the top right but after user testing, we found that people would not use the search feature as much as we hoped.

The solution was to bring the search text field onto the home screen in the top navigation with a descriptive call to action ‘Search for titles across apps’.

The downside to moving the search field was that transitioning from home to search now looked clunky so I created a smooth animation example in proto.io to give to the developers.

Improving the offer user flow

In the first app release, the offer screen was presented to the user before they landed on the home screen on the first launch. From user testing, we discovered that most people automatically clicked close without even reading the offer and felt it intrusive and annoying.

The challenge was that because of business objectives, the offers needed to be prominent and not hidden away. The solution was to have a banner slide in from the top underneath the top navigation and push the shelves downwards when the user first launches the app. This way the animation drew the users attention but did not disrupt the flow of accessing content.